Christmas is Over, Now Get To Grips With Those Tech Prezzies!

digital technology, digital tech, smart speaker, alexa, sonos, Did you have a good Christmas? What was your best present? Did you get lots of Smart Tech and digital gadgets? Good for you!

The market for Smart devices and high definition television keeps on growing. Smart speakers are now on to their fourth generation, and with 5g technology becoming available throughout the country their usefulness is becoming amplified.

What’s 5g got to do with your Smart Speaker or Home Automation system?

Smart devices connect to one another wirelessly, that’s true, but they don’t juts perform one operation or have one conversation with another smart device at a time. Smart devices are always on, looking out for updates, listening out for each other as well as your voice in order to perform their role properly. If they didn’t there would be no point having them. There’s no point yelling “Alexa! Turn the kettle on!” in the lounge if nothing in the kitchen is connected. Read more

Watching Television In The Age Of Advertising & Fake News

Child watching television, ads, advert, advertising, TV, marketing, People, especially young people, are watching less and less broadcast television despite the ever increasing number of channels available on Freeview, Freesat and subscription charging satellite broadcasters such as Sky.

At first glance it’s easy to see why. Despite the vast number of channels the variety and content of what’s available to watch is uninspiring. If you don’t like reality TV in the form of Big Brother, Love Island, Made In Chelsea, Geordy Shore or The Only Way is Essex your viewing choices are actually rather limited. Your options for avoidance become narrower when the ‘personalities’ these shows throw up become loose in the wold, appearing on other shows. You’ll see them appearing on panel shows, news quizzes, even offering their considered opinions on daytime chat and current affairs programming, and, in an arch example of media eating itself, celebrity iterations of other reality television shows.

If you are in the position that you want to watch something on broadcast TV you reach the second obstacle to enjoying a television show: the adverts. There has to be a saturation point where advertising is so frequent that viewers simply won’t watch any more and on most of the commercial stations that point seems to have been reached. Read more