Why do people stick with their poor, expensive ISP & cable TV providers when there are usually better deals to be had? When we looked at why people don’t migrate their broadband to fibre, despite it being faster, more reliable and cheaper it was the perceived inconvenience that held people back. Despite 94% of people having fibre broadband available, fewer than half to British internet consumers have taken up the option, and one of the main barriers to uptake was the thought that it would be a huge inconvenience to change.
Internet service providers do themselves few favours on this score. While there are ads for superfast broadband, with mesh disks which will mean that no matter where you are in the house your wifi will blow your socks off people aren’t making a bee-line to become new customers.
There is more than just the perceived hassle of migrating. When we sign up to a contract it usually comes with a year, 18 month, or two year minimum contract. Breaking the contract will mean having to pay off a fee, get a new landline, cancel a bunch of stuff, sign up to a new bunch of stuff, replace cookies and saved sign-ins, and lose all your old saved shows. All that fuss to save a few pounds a month doesn’t seem worth it, does it? Read more