Our new, and hopefully regular update of the latest ads, with explainers and insights. Every week a new ad appears on TV, via social and on web pages, making the latest tech look life-changing. You didn’t know how you lived without it and now you know it exists, you’ve got to have it. At least according to the advertising. We take a look at what’s being offered, judge how useful it really is and the kind of use the regular householder will get out of it. #MythsBusted #ThatsActuallyBrilliant
Hive have released a new indoor home surveillance system called View. It’s designed for use inside the home, with stylish, good looking cameras which also have mics and speakers so you can use them to communicate with the home. Kids acting up? Tell them off via the security system. Dog chasing the cat? Yell at it over wifi! The cameras come with livestreaming so you can see what’s happening as it happens in your house, and person detection, so pets won’t set it off, but people in your house will. As well as livestreaming straight to your tablet or phone, you can record and keep footage for review later. The cameras are small, sleek, and come in a range of colours and finishes which should fit in with any home.
Pros: The cameras are small, and can be discreetly positioned in any room in the home. You set the time that they are operative, and you can also set them to ignore movement from pets, etc and only start recording, streaming or taking shots of people in the house at specific times of the day.
Cons: Your kids might feel a little intruded upon if they know that you’re watching them at all times. They don’t actually act as a deterrent. If someone has already broken into your home and is stealing your stuff, then gathering evidence is great, but wouldn’t you rather have exterior cameras which put burglars off of breaking into your house in the first place?
Ring produce a wireless intercom which lets you see who is calling, or lurking around your home and property. You can speak to people who call at the door, so if you’re busy, not in the mood, or even away from home altogether you can let callers know you’re on your way, that you can’t come to the door, or even that they’re being watched and should go away. The system has additional cameras available which can be installed anywhere on your property, and these have mics and speakers too, so if someone is in your garden, peeping in the windows or trying the back door you can tell them to leave or that you’ve already called the police.
Pros: the cameras can be installed anywhere, and there is an attractive bell press for the main entrance and the range can be expanded from a simple two way intercom and cam for the front door to an infrared night vision and motion detector enabled, multi-camera security system.
Cons: The hardware comes with a two year warranty, but with any wireless security camera, they’re only effective so long as the batteries are fully charged. A camera will act as a deterrent, but when the batteries start to die the signal will become less reliable. This will mean not being able to see or talk to people, and footage may not be captured in the event of a break in. Also, the intercom feature is all fine so long as you can get to your phone or tablet. If you don’t have reception, you’re busy at work, driving or out of service for whatever reason, you don’t get to enjoy many of the features.
Watching something ace online on your phone or tablet? Flip it straight over to your flatscreen TV to enjoy it on your home entertainment system for super sound and picture. All you need do is insert the dongle in the back of your TV, install it into your home hub, synch it up with all of your families’ laptops and phones and you can instantly switch from device to device. When you flip over, you basically ‘tune in’ your TV to the media you were watching on the phone, so you free up that device for other things such as calls, browsing other sites, or tweeting.
Pros: It’s not just video you can cast, many music and other entertainment channels and Chromecast enabled websites can be viewed via your home entertainment system, computer or phone. They don’t need any additional subscriptions and you can apply all the usual parental settings when you add them to your options.
Cons: Using it can be incredibly annoying for other people if they were in the middle of watching something when you flip to the show you were watching. And if you’re RFID enabled the channel will follow you if you’re walking through the house listening to music, which is fine, unless someone’s doing something and doesn’t want to listen to what you’re playing.
Look out for next week’s Ads Explained for more products explained. If you have any questions or an interesting point of view, get in touch. We love to hear from our readers and look forward to hearing from you.