Sometimes there are technical issues which mean that your internet service provider isn’t able to deliver the speeds you thought you were going to get. Sometimes they deliberately keep your speeds lower through throttling because they never had any intention of delivering the maximum in the first place.
It sounds like it should be a case for trading standards doesn’t it? Advertising maximum speeds without ever having the intention to achieve those top speeds, but the catch is they advertise “speeds up to…” without expressly stating that you will actually get the maximum speeds they offer.
What are we talking about when we mention throttling
ISPs are in the business of selling broadband, and to do so they have to make their packages look as attractive as possible, so they advertise speeds ‘up to’ the maximum available on that plan. The problem is that while you may get those speeds when the internet is least busy, you can’t really expect them all the time.
That’s understandable, the higher the demand the slower the speeds due to congestion and processing. The problem is when your ISP deliberately throttles your internet because they want you to have lower speeds. You may experience it all the time, at particular times of day, or when visiting particular websites. Read more